graphics

A glimpse into what I do

As a senior graphic design contractor, the type of work I do varies day to day.
I could be delving into UX principles, planning product launches, creating images and content for websites, editing video footage, designing brochures, working on event graphics, writing blogs or social media.
All are parts of the customer's overall experience with a company or organisation.

Brochures

Most content these days is online, even catalogues and brochures. Sometimes, a physical copy is preferred -
to hold in your hands, flip through it, show a customer, earmark a page or scribble a note within.

The digital version of Aussie Chef Clothing's latest brochure showcasing their entire product range

Video Editing

Sometimes I have great video footage to troll through to bring a product to life and other times I need to create movement via a slideshow of images - adding captions and music. The key is to make it simple yet engaging.

A product video created for multiple uses - website banner, YouTube & marketing campaigns

Content creation

I have always enjoyed writing. These days I am responsible for writing all sorts of content - product descriptions, blog entries, product catalogues, wholesale and retail eDM campaigns, social media posts + more. Often times, the goal is to intricately link the different media together to create a story.

Check out a recent blog introducing a new product line at Aussie Chef.

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Event Graphics

Planning for an event is often months in the making, with tight delivery deadlines and stakeholders to juggle.
For many years I worked with a talented group of Interior Design industry leaders in San Francisco to produce the event graphics for their biggest fundraising event - Leaders Breakfast - invites, posters, ads + more.

A kaleidoscope of colour - IIDA Leaders Breakfast through the years

Marrying customers needs with business goals


Over the years I have worked in many industries - retail, hospitality, automotive, non-profit, professional associations - in the end it all comes down to taking the time to understand who the customer is, what their needs are and how you can integrate this knowledge with the business objectives and goals.